A Balanced Perspective on Alcohol and Our Commitment to Options

Recently, there has been significant attention surrounding information shared by the Federal Surgeon General, sparking discussions across social media, within communities, and among friends and family. At Glimmer, we value these conversations as they bring awareness to important issues, but we also want to provide some clarity and share our perspective.

We believe in the power of balance and fostering healthy relationships with the things that bring us joy. Overindulgence, in any form, can impact not only our own well-being but also the lives of those around us. Prioritizing self-care is one of the greatest gifts we can offer to ourselves and our loved ones. When we encounter struggles—whether with addiction, overconsumption, or losing control—seeking solutions, setting boundaries, and learning to heal are critical steps to reclaiming balance.

Our view at Glimmer is that alcohol, like many indulgences, can be enjoyed responsibly. However, we recognize that it has the potential to harm when abused. This is why education is so important, especially for future generations. We want our children to grow up with an informed perspective—one that values moderation and understanding over normalization of heavy drinking as a "rite of passage." It's not about condemning a celebratory drink but about encouraging mindfulness and awareness of the consequences of overuse.

The Era of Guilt-Free Luxury is here.

Glimmer was created to provide an option for those seeking alternatives—a way to celebrate and connect without the repercussions of alcohol.

Glimmer was created to provide an option for those seeking alternatives—a way to celebrate and connect without the repercussions of alcohol. We honor the artistry and tradition of winemaking, and our goal has always been to capture that experience in a way that tastes extraordinary, feels inclusive, and supports well-being.

For anyone struggling with using alcohol to cope with pain, please know there is no shame in asking for help. Reaching out for support is one of the most courageous and transformative actions anyone can take, and we stand by those making this brave choice.

At Glimmer, we are committed to fostering a community of mindful living and joyful celebration, offering a delicious alternative that reflects these values. We hope this message resonates as an invitation for thoughtful discussion and an opportunity to celebrate life—clear-headed and present.

Thank you for being part of this journey with us.